B2B Growth through services innovation

Event details

On-Demand

In this session, our experts will share both the results of our research on what differentiates service performance leaders when it comes to growth as well as a couple of concrete examples how industry leaders innovated with advanced service offerings to capture opportunities amidst changing industry trends. The experts will walk the audience through identifying new sources of value in the aftermarket, monetization models and what is required to make it successful.

The service industry context is increasingly shaped by several rising trends–join to learn how:

  • Advancements in technology are unlocking and accelerating services growth opportunities in new ways
  • Increasingly large streams of data from connected devices and digitized repair shops are enabling data driven insights that inform customer/market analytics and pricing
  • Traditional service offerings are changing–data monetization, “as-a-service,” and new models (beyond break/fix) are appearing
  • Customer experience is mandating a consistent commercial sales approach for B2B and B2C
  • A differentiated, innovative approach is needed to drive services growth in this evolving landscape, and we’ll dive into the ways this can be achieved.

Summary

This session shares research on what separates service performance leaders and real examples of industry innovation, covering aftermarket value, monetisation models and the shift toward as-a-service offerings that drive B2B services growth.

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