Generative AI: Unlocking value for customer engagement

Event details

On-Demand

While Generative AI has been around for years, it has become an overnight sensation with the open-access launch of products like ChatGPT (OpenAI) or LaMDA (Google). Meaningful use of this technology has the potential to significantly augment the value that organizations derive from customer engagement, surpassing the capabilities of legacy conversational AI engines. With leaders already deploying some form of AI – more than 60% expect their AI budgets to increase in the coming years – effectively capturing the value that this technology could offer can be a key differentiator.

Summary

McKinsey and Company joins this session on generative AI and customer engagement. Speakers from Kore.ai, Pypestream, ZEALS and Queensland Department of Transport and Main Roads examine how generative AI can outperform legacy conversational AI and quantify its value for customers and front-line agents.

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