Driving value through gen AI for paper and packaging players

The paper and packaging industry has traditionally lagged other industries in adopting digital technologies like AI and machine learning. However, executives we surveyed see significant potential for generative AI and are willing to invest in it. While many leaders recognize AI’s importance, about 25% of organizations have started developing or deploying gen AI tools to drive business impact and gain a competitive edge.

Our survey indicates that gen AI has the potential to drive significant value in paper and packaging companies from driving revenue growth through design optimization and commercial optimization to boosting margins by driving the next wave of productivity gains in supply chain, manufacturing, procurement, and support functions. As gen AI continues to evolve, its potential across the paper and packaging value chain will grow. To unlock this promise, organizations need to act now.

Join McKinsey experts to explore how paper and packaging players think about leveraging gen AI.

During this webinar, we will:

• Review the current of gen AI adoption in paper and packaging (P&P) industry
• Highlight the top use-cases for gen AI in paper and packaging
• Discuss how P&P companies can get started on their gen AI