Driving value through gen AI for packaging players

The paper and packaging industry has historically lagged other industries in adopting new digital technologies – including traditional AI and machine learning. Learning from this trend, executives we surveyed see significant potential for gen AI to drive business value in their organizations and are willing to invest in it. While many leaders believe AI has an important role to play, their organizations currently struggle to implement it at pace with ambitions (only ~25% have begun developing or have deployed gen AI tools).

There are multiple areas where gen AI can drive value for paper and packaging companies. Overall, gen AI is expected to increase efficiency across all major cost drivers – including optimizing supply chains and manufacturing processes, procuring raw materials, and automating support functions. The opportunities for gen AI throughout the paper and packaging value chain will only grow as gen AI is still rapidly evolving. To deliver on the promise of gen AI, however, organizations need to make sure they are digital-ready.

Join McKinsey experts in a webinar where we will discuss how packaging players think about leveraging gen AI, best-in-class use cases, and our latest thinking to learn how to leverage gen AI in packaging organizations.

During this webinar, we will:

• Take stock of how executives see gen AI in packaging
• Highlight opportunities for implementing gen AI in packaging and delineate use cases for packaging organizations
• Address ways in which to get started on implementing gen AI